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Example of price penetration4/8/2024 Use this formula to calculate cost-plus pricing based on the markup you want: The base price represents materials and hours, and the 70% markup represents the value of the labor and finished product. For example, if you have a wooden chest built by an artisan, the cost-plus markup might be 70%. Artisans and Craftsmen: Labor is the cornerstone of artisanal and craft works, so the cost-plus price represents the value of the labor and the product.This way, it makes more money per unit on smaller sales. A manufacturer might sell bulk goods to wholesalers at a cost-plus of 100%, just like a keystone markup-but then also sell single units directly to consumers on its website at a 200% markup (generating a 67% margin). Manufacturers: Manufacturers use different cost-plus prices depending on the buyer.A common wholesale or middleman markup on most consumer goods is 20%, but that can vary depending on your industry.
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